About us
Combined business experience of more than 60 years in doing Business in China
Succeed Consulting GmbH is a Swiss business consulting firm with offices in Switzerland and China. With over 60 years of combined experience, the firm specializes in facilitating cross-border opportunities between Switzerland and China, particularly in high-tech industries such as medtech, cleantech and smart manufacturing.
Succeed Consulting provides services such as fund raising, M&A, strategic partnership development, and business relationship management for Swiss startups, as well as market entry strategy, corporate establishment, and operational management for Chinese companies expanding into Switzerland.
OUR VISION
We envision a future where global cooperation and innovation drive sustainable development, creating a thriving business environment between Switzerland and China.
OUR MISSION
We believe sustainable development requires global cooperation and innovation. Our mission is to facilitate and promote this by connecting businesses between Switzerland and China, fostering partnerships, and providing expert guidance to ensure mutual growth and success.
OUR VALUES
HONESTY
We believe honesty is the cornerstone of our relationships and operations, ensuring transparency and trust with our team members and partners.
EQUALITY
We believe treating everyone equally, whether they are established companies or startups, experienced or new to the field, ensuring no unfair treatment or bias.
COMMITMENT
We believe in full commitment to every case we take on, providing long-term support and dedication to our clients’ success.
Our dedicated and experienced team.
Bin Sheng
Co-Founder & Managing Partner
Bin Sheng served as the managing Director of SDIC Fund and COS Capital and invested in the fields of life sciences, cleantech, AI and ICT.
Most of his professional experience is based on finance and investment in China, with a long history of network links with Swiss Financial and Innovation Institutions. In the past years he was actively involved in building sustainable economic ties between China and Switzerland.
Bin is focused on enabling Swiss innovations market access to mainland Chinese markets, while at the same time identifies investment and cooperation opportunities for Chinese investors. Bin Sheng serves as a Venture Kick jury member and Head of the Startup Committee at the Swiss-Chinese Chamber of Commerce (SCCC).
Felix Sutter
Co-Founder & Partner
Felix Sutter serves as the President of the Swiss Chinese Chamber of Commerce (SCCC) from 2015 to 2024.
He has been a Partner at PricewaterhouseCoopers Switzerland for more than 19 years and also has been nominated in November 2017 as “Visiting Leaders” at the China European International Business School (CEIBS) Shanghai Campus.
Recently Felix Sutter has joined AMROP Singapore as a partner and will be active in leadership consulting activities as well as being a x-culture mentor for business executives in Asian and European Markets. He supports Montreux Jazz Festival China as the Chief Partnership Officer.
Michael Stucky
Senior Consultant
Michael Stucky is a consultant at Succeed Consulting, specializing in helping Swiss startups expand into China through investment sourcing, market entry strategies, and business development. He plays a key role in connecting Swiss startups with investors and partners in China.
With expertise in venture capital, technology transfer, and market entry, Michael leverages his skills and fluency in German, English, and Chinese to facilitate successful cross-border collaborations and expansions.
Songqi Bi
Senior Consultant
Songqi Bi is a dynamic consultant with experience at KPMG, where he worked during his studies at the Frankfurt School of Finance and Management. Fluent in German, English, and Chinese, he also brings expertise in Python and R, enhancing data-driven research.
At Succeed Consulting, Songqi focuses on market research and investment due diligence, supporting startups and investors in cross-border expansion.
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